Portfolio:

Katie Lawson

—designer, brand strategist, and resident vibe architect behind Moonie. I work with creative entrepreneurs, small business owners, and folks with something to say, helping them translate their vision into branding that actually feels like them.

I didn’t get here through a typical agency path. I learned by doing—designing for my own projects, for local organizations, and eventually, full-scale campaigns like a community magazine. That experience taught me a lot, but more than anything, it made me realize what I’m best at: listening to people, understanding what they’re trying to create, and helping them build the visual identity to support it.

Clients have called me a “vibe witch,” and while that might sound a little woo, it’s pretty spot-on. I’m here to ask the big questions:
What story are we telling? What do you want people to feel? What are we creating space for?

Then I get to work—blending strategy with style to craft logos, moodboards, brand systems, and social content that feel cohesive, intentional, and magnetic.

I work with all kinds of people—musicians, finance coaches, nonprofits, dreamers, doers, and everyone in between. If you’ve got a vision and want to make something meaningful… I’m in.

Let’s make something that feels just right.

  • A custom hand-drawn logo that captures your essence.
    Delivered in PNG, JPEG, and SVG formats with two rounds of revisions.
    Perfect for small businesses, personal brands, or anyone ready to put their stamp on the world. The first photo is examples of hand-drawn logos that I have done. Check out the other photos for some mock ups with fake logos to get the ideas flowing.

  • A full brand identity tailored to your vibe.
    Includes:

    • Hand-drawn logo

    • Custom color palette

    • Typography pairing

    • Brand guidelines

    • 3 rounds of revisions
      You’ll walk away with everything you need to stay consistent and magnetic across every touchpoint.

  • This is pretty much your a whole start-up kit.
    Includes full brand design with hand-drawn logo plus a custom-built online shop (Wix or Squarespace) with up to 5 pages, product listings, checkout setup, and basic SEO.
    Includes 2 revisions and a 10-week timeline.
    Perfect for launching something big. The photos are some past clients and their brand board that showcases all of the deliverables in one place as well as hex codes for colors and font choices.

  • Whether you need just a few posts a week or a full monthly strategy, I offer flexible social media support.
    Options include:

    • Content creation (graphics, captions, stories and in some cases photos and videos)

    • Strategy + planning

    • Account management

    • Analytics tracking
      Pricing depends on scope — let’s build a plan that fits your flow

Table of Contents

  • The Work – A curated collection of project highlights across industries, from performers to publications.

  • Mood & Meaning – Brand boards that reflect the vibe, tone, and story of each client.

  • Hand-Drawn Logos & Illustrations

  • Moodboard Magic

  • Design for Hire

  • Client Words

  • Let’s Make Some Magic (Contact)

The work:

Show them what you’re working with.

Project 1:

Moonie – Brand Identity & Creative Direction

Client: Myself (Moonie)
Scope: Visual identity, logo design, moodboard, illustration, and brand voice development

Moonie began as a shop in a small town/creative outlet and turned into a full brand with products, a website, a blog, and a mission. I built the brand identity from scratch to reflect the blend of magic, playfulness, and heartfelt design that Moonie represents. The visual system needed to be intentional, flexible, and a little weird in the best way—something that could evolve over time without losing its voice.

This project included:

  • Hand-drawn logo design (primary + variations)

  • Color palette & typography pairings

  • Custom brand illustrated elements & patterns

  • Voice development for web, packaging & social media

  • Mood board & brand direction setting the tone for all visuals

    Moonie’s branding is a reflection of how I approach every project: start with the feeling, build with strategy, and make it unmistakably you.

Project 2:

Randall Shreve – Social Media Management & Creative Direction

Client: Randall Shreve (Performer, Songwriter, Producer)
Scope: Social media strategy, graphic design, content creation, e-commerce updates, and brand consistency

Randall is a dynamic performer and creative force, and he needed a social media presence that reflected his energy while keeping his brand cohesive and professional. Since 2023, I’ve worked with Randall to manage and elevate his content across platforms—blending polished promotional graphics with authentic behind-the-scenes storytelling.

I currently manage all social accounts for his solo work, his band Randall Shreve and the DeVilles, and The Fabulous Freddie Mercury Tribute. I also maintain his website and update e-commerce content. Occasionally, I coordinate with venues to share and amplify show promotions.

My role includes:

  • Ongoing social media management & scheduling

  • Custom graphics for tours, releases, and events

  • Brand cohesion across Instagram, Facebook & YouTube

  • Website management and online store maintenance

  • Promotional coordination with event venues

  • Strategic posting to increase visibility and engagement

Working with Randall has allowed me to flex both my design skills and content strategy, adapting to the needs of an evolving performer and maintaining a brand that’s equal parts theatrical, personal, and sleek.

“Working with Katie is one of the best decisions I’ve made for my career. Since she took over my website and social media, I’ve been able to focus more on my strengths while always being confident that she has me properly represented online. It’s been a game-changer for my peace of mind, and for the success of my business.”
— Randall Shreve

Project 3:

Chamber Magazine – Editorial Design & Art Direction

Client: Mena/Polk County Chamber of Commerce
Scope: Full magazine layout, editorial design, writing, creative direction, content management

This was my first full magazine project—start to finish. I handled layout, some of the photography, typography, imagery, and overall visual direction for a 60+ page publication focused on community, tourism, and local business. Oh, and the directory and a some of the ads. Almost all the choices were mine except the cover photo which was a local contest winner. While I was learning as I went, the result was a clean, cohesive piece that represented the town’s identity and served as a valuable marketing tool.

My role included:

  • Editorial layout & art direction for the full magazine

  • Typography, formatting, and print-ready design

  • Working within tight visual restrictions while still finding moments for creative flair

  • Collaborating with multiple contributors and managing content flow

  • Designing with clarity, accessibility, and small-town charm in mind

This project challenged me to stay organized, work quickly, and deliver something real into the world—teaching me a lot about structure, hierarchy, and designing with function in mind.

Here are some of my favorite pages until I get the whole thing up.

Mood & Meaning:

Brand Boards + Visual Strategy

This section showcases brand boards I created for small businesses and personal brands looking for visuals that actually feel like them. These boards guide everything from logo use to vibe-setting visuals, typography pairings, and color palettes—forming the backbone of a brand’s visual identity.

Each board includes:

  • A defined color palette

  • Typography pairings

  • Logo usage (if applicable)

  • Visual tone & direction

  • Supporting elements like textures, patterns, or inspiration

    These boards are included with all final brand packages. They were originally created in Canva, but I’ve since stepped up my design tools (hello, Affinity!) to give future clients even more refinement and flexibility—without losing that personal touch that makes them work.

Hand-Drawn Logos & Illustrations:

Signature Style Showcase

From podcast logos to business cards, tourist merch to custom stickers, this section brings together a colorful mix of my illustration-forward work. These projects were commissions, except the Support Your Local Weirdo (It’s Moonie’s) —but all of them show the range and spirit I bring to visual storytelling.

Includes:

  • Podcast and performer logos

  • Sticker and button graphics for community events

  • Business graphics for cards and signage

  • Tourism illustrations and apparel art

Here’s a very weird mash-up of some of my favorites.

Mood board Magic:

Vibes + Vision Exploration

Diamond Legacy – Brand Moodboard & Early Concept Sketches

Client: Diamond Legacy Wealth Management
Scope: Moodboard, brand direction, type exploration, logo sketch concepts

When Holly came to me, she had only the name of her future business and a vision of how she wanted it to feel—confident, elevated, and rooted in timeless power. She shared character references and inspiration from women she admired, but not much else. From that foundation, I built a brand moodboard and creative direction to help her see the visual story behind the name.

This presentation includes rough sketches of potential logos—intentionally messy and exploratory. I believe in showing the early, unfiltered stage of the creative process because it's how we work past the obvious to find what really fits.

The moodboard established a tone that blended sophistication with strength, creating a space for future visuals to emerge that reflect legacy, clarity, and grounded confidence.

*Final branding not shown by client request.

What clients have to say:

  • Randall Shreve

    Working with Katie is one of the best decisions I’ve made for my career. Since she took over my website and social media, I’ve been able to focus more on my strengths while always being confident that she has me properly represented online. It’s been a game-changer for my peace of mind, and for the success of my business.

  • Diamond Legacy Wealth Management

    Working with Katie was an absolute pleasure. She took my vision and crafted a logo that aligns perfectly with my business. I highly recommend Katie to anyone in need of graphic design services.

  • Lynn Greenwade

    Katie is my go-to person for all things digital. She most recently did art show product and booth photography for me, which I use to enter juried shows. Listening to what her customers want is one of her valued skills. On top of all that, Katie is just a cool human being!

  • Chigger Hill RV Park

    Katie Lawson/Moonie has done an outstanding job handling my social media accounts for the RV park. I could not be more happy with the outcome and all the new business and reconnection that she has brought. I want to thank Katie for all the hard work.

Need a brand that actually stands out? I create custom designs, moodboards, and digital visuals that bring your ideas to life. Whether you're launching something new or leveling up your business, let’s make it happen.